Meet "Mr Mug", the vermouth with a personality as rich as its flavours! And this 200ml format, is the perfect way to introduce yourself.

Pinot Gris grapes, caressed by the Hawke's Bay sun, lay the foundation for Mr. Mug. Then infused with the wonders of mugwort, wormwood, and chamomile, with a touch of sweetening with honey. This vermouth is not your grandma's secret recipe—it's the life of the party in a bottle. It's the perfect balance of bold and sweet, a concoction that invites you to slow down, savour and indulge.

Serve it chilled over ice with tonic, mix it into your favourite cocktail, or sip it straight to experience the full spectrum of Mr. Mug's personality.

After a career in brewing and distilling, Erin Madsen produced her first batch of Mr Mug Vermouth in 2023, using botanicals foraged in the mighty Waikato. Well attuned to the renaissance the drink is having globally, she is one of New Zealand’s first producers dedicated to producing just Vermouth, with a truly kiwi identity.